Maggy

Industry
Fashion Tech, Marketplace

Industry
Fashion Tech, Marketplace

Industry
Fashion Tech, Marketplace

Industry
Fashion Tech, Marketplace

What We Did
Visual identity, App Design, Art direction, Tone of voice

What We Did
Visual identity, App Design, Art direction, Tone of voice

What We Did
Visual identity, App Design, Art direction, Tone of voice

What We Did
Visual identity, App Design, Art direction, Tone of voice

Meet Maggy a vibrant brand identity for a community-driven fashion app. Inspired by the energy of local markets, Maggy turns second-hand fashion exchange into a lively and social experience. The identity captures the playful, diverse, and welcoming spirit of a marketplace, where everyone can browse, connect, and discover styles that reflect their personality.

Built around the visual codes of the market, the design celebrates diversity, movement, and community. Bold stripes, playful icons, and collage-inspired typography echo the dynamic interactions between users. The color palette draws on the spirit of global marketplaces inspired by the warmth, vibrancy, and cultural richness of cities like Mumbai, Mexico City, Marrakesh, and Marseille reflecting Maggys vision of a diverse and inclusive community.

A mix of expressive logotype, clean sans-serif type, and modular graphic elements creates an identity thats bold, flexible, and instantly recognizable. Designed to stand out in an oversaturated app market, Maggys visual language builds a strong sense of community. It supports the apps mission: to create a local, authentic, and joyful platform where everyone can exchange fashion with ease.

Your project can be fully formed or just an idea — we’re here to explore it with you.
ofrm.design@gmail.com

© 2025 Ofform Studio. All rights reserved.

Your project can be fully formed or just an idea — we’re here to explore it with you.
ofrm.design@gmail.com

© 2025 Ofform Studio. All rights reserved.

Your project can be fully formed or just an idea — we’re here to explore it with you.
ofrm.design@gmail.com

© 2025 Ofform Studio. All rights reserved.

Your project can be fully formed or just an idea — we’re here to explore it with you.
ofrm.design@gmail.com

© 2025 Ofform Studio. All rights reserved.